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GAADI No. 1

 

        The Indian landscape is dotted with different kinds of

     public transportation such as rickshaws, trucks, taxis and               chhakdas. These different forms of transportation technology        serve millions of Indians across the country. Even as the

 industry provides just the basic functional structures of     automobiles, communities adorn them and personalize them

  with their own narratives. In essence, these technologies that           would otherwise homogenize their users through mass-                      produced form thrive as platforms for cultural expression.

 

Supported by Hewlett Packard, Palo Alto.

Gaadi no.1. A study of Mumbai taxi's ornamentation culture!

Learning from the design personalization of Rickshaws, Taxis
and other transportation 

technologies in Asia.

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Ornament is fundamental to Indian, and many world cultures.

 

People see '1000 bonds of delight' in different forms of design personalization .

 

This study of automobile technology in India and Bangladesh shows us a different micro cosmos of how non designers personalize their technology. We studied the artist works of rickshaw drivers and taxi drivers who  create intimate personalize 'worlds' making their 'technology' not a technology but a home.

(c) 2002- present, Sacred World Design/ Research Laboratory.

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