Since ancient times, Banaras has been recognized to have its distinct individuality. Just like the faithscape of the city, even the Banarasis have evolved an attitude and a philosophy of life quite different from anywhere else. The people of Banaras follow their own “Banarasi” way of life, a style of living, which defies rational explanation. In Banaras it is said that bathing, grooming, and eating… if these three are taken care of, then a man is leading a perfect life! Banaras had this special magnetism, in its  environment, its attitude and its way of life.

The Banarasis have been described as living and flowing on a wave of exhilaration arising from sheer enjoyment of life. In popular parlance, it is called Mauj and Masti.

The spiritual exaltation of the Vedic lore trickled down into a carefree day-to-day life of a Banarasi. The typical Banarasi is unaffected by adversities because, they believe that Lord Shiva and Goddess Annapurna have endowed them with special courage and strength to cope with the calamities of existence. Why weep when ultimate bliss is reassured in Kashi. This faith has pursued the people to live with contentment and to ultimately surrender their bodies in the city of Shiva. The people of Banaras are famous for living in delight (mauj) and gay abandon. They exude a certain zest and passion for Mauj Masti.